Augmented reality in the metaverse market: the role of multimodal sensory interaction
Purpose In the growing information systems (IS) literature on metaverse, augmented reality
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …
(AR) technology is regarded as a cornerstone of the metaverse which enables interaction …
Paying attention in metaverse: an experiment on spatial attention allocation in extended reality shopping
Purpose Metaverse, that is extended reality (XR)-based technologies such as augmented
reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental …
reality (AR) and virtual reality (VR), are increasingly believed to facilitate fundamental …
Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping
Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …
Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda
Purpose A current technological trend, which has gained even more traction recently due to
the COVID-19 pandemic, is the use of augmented reality (AR) in shopping environments. AR …
the COVID-19 pandemic, is the use of augmented reality (AR) in shopping environments. AR …
How augmented reality increases engagement through its impact on risk and the decision process
Augmented reality (AR) overcomes one of the main limitations of e-commerce, such as the
prepurchase trial. The consumer can virtually see how a product is integrated into the real …
prepurchase trial. The consumer can virtually see how a product is integrated into the real …
Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership
Purpose The purpose of this paper is to understand how augmented reality (AR) try-on
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …
technologies to solve mental and physical intangibility issues in a product evaluation …
Augmented reality's perceived immersion effect on the customer shopping process: Decision-making quality and privacy concerns
A Sengupta, L Cao - International Journal of Retail & Distribution …, 2022 - emerald.com
Purpose This study investigates the role of an augmented reality (AR)-based tool in
customers' shopping processes. Design/methodology/approach Using the stimulus …
customers' shopping processes. Design/methodology/approach Using the stimulus …
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
Augmented reality (AR) enhances consumers' sensory responses to online product
presentations, providing a more immersive experience. In online marketplaces, the …
presentations, providing a more immersive experience. In online marketplaces, the …
The use of augmented reality in retail: A review of literature
Novel digital technologies are affording ways to superimpose perceptual information (be it
auditory, visual, haptic or olfactory) onto our reality, eg in retail environments. These …
auditory, visual, haptic or olfactory) onto our reality, eg in retail environments. These …