Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …

The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …

Social media has risen to a great level in India since last few years. Marketers in the west
have already taken advantage of Social Media. Marketers are taking note of many different …

Consumer is the basic foundation of every business. What consumer seeks, thinks, prefers
and buys is of great importance to marketers to know and study the buying behavior of …

Large corporations have taken benefit of social media marketing's potential as a forum for
marketing and have used it to drive their ad campaigns. Marketers are more conscious than …

Since India is a young country ie median age of population is 26 and use of internet has
become part and parcel of their life. Now social media has emerged as efficient way to …

India has been witnessing the growth every nano second whether it is the technology,
services sector or irrespective of other sectors. Social media has become a memorable part …

The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …

Today Social Media is a platform used for marketing of products and services, through social
media marketers can reach the customers, sell their products and finally connect to them for …

Social Media in many aspects has been changing industry. Since we are in the modern age,
the internet and social media have a huge effect on consumers' behavior. We are witnessing …