[PDF][PDF] Influence of social media marketing in Indian pharmaceutical industry
Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
Social media marketing by pharmaceutical industry: perception and attitudes of key stakeholders
P Gupta, A Udupa - Business and economics Journal, 2011 - go.gale.com
The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …
consumer groups--doctors and patients, regarding social media marketing by …
Social media marketing in India: a paradigm shift in marketing innovation
L Michael - International Journal in Management & Social …, 2015 - indianjournals.com
Social media has risen to a great level in India since last few years. Marketers in the west
have already taken advantage of Social Media. Marketers are taking note of many different …
have already taken advantage of Social Media. Marketers are taking note of many different …
Social media marketing: Opportunities and challenges
KS Rana, A Kumar - Journal of Commerce and Trade, 2016 - ideas.repec.org
Consumer is the basic foundation of every business. What consumer seeks, thinks, prefers
and buys is of great importance to marketers to know and study the buying behavior of …
and buys is of great importance to marketers to know and study the buying behavior of …
A prospective venue for Marketing is Social Media Marketing
P Das - RESEARCH REVIEW International Journal of …, 2022 - rrjournals.com
Large corporations have taken benefit of social media marketing's potential as a forum for
marketing and have used it to drive their ad campaigns. Marketers are more conscious than …
marketing and have used it to drive their ad campaigns. Marketers are more conscious than …
Social media marketing: a tool to achieve competitive advantage
K Kaur - ACADEMICIA: An International Multidisciplinary …, 2016 - indianjournals.com
Since India is a young country ie median age of population is 26 and use of internet has
become part and parcel of their life. Now social media has emerged as efficient way to …
become part and parcel of their life. Now social media has emerged as efficient way to …
[PDF][PDF] Social Media a New Platform for Mass Marketing
R Srivastava, S Chawla, V Popat - Adv. Innov. Res, 2020 - academia.edu
India has been witnessing the growth every nano second whether it is the technology,
services sector or irrespective of other sectors. Social media has become a memorable part …
services sector or irrespective of other sectors. Social media has become a memorable part …
[PDF][PDF] Perceptions of the use of social media in the Indian pharmaceutical industry: A survey of marketing, advertising and medical professionals
S Tambe, K Bhat, M More, P Nair - SIES Journal of Pharma-Bio …, 2014 - researchgate.net
The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
[PDF][PDF] Growth and Success of Social Media Marketing
A Verma - Primax International Journal of Commerce and …, 2022 - researchgate.net
Today Social Media is a platform used for marketing of products and services, through social
media marketers can reach the customers, sell their products and finally connect to them for …
media marketers can reach the customers, sell their products and finally connect to them for …
A Study of the Impact of Social Media Marketing on Consumer Behavior in India
KK Veni, R Venkatesh - … of Research in Engineering, Science and …, 2020 - journal.ijresm.com
Social Media in many aspects has been changing industry. Since we are in the modern age,
the internet and social media have a huge effect on consumers' behavior. We are witnessing …
the internet and social media have a huge effect on consumers' behavior. We are witnessing …