Conventional microeconomic theory has tended to regard individual consumers as rational
self-interested actors engaged in a constant process of evaluating the costs and benefits …

The Hybrid Choice Model (HCM) is a modeling framework that attempts to bridge the gap
between discrete choice models and behavioral theories by representing explicitly …

Hybrid choice models expand the standard models in discrete choice modelling by
incorporating psychological factors as latent variables. They could therefore provide further …

Discrete choice models in general, and random utility models in particular, have been
extensively used in several fields of applications for the last three decades. The theoretical …

We discuss the development of predictive choice models that go beyond the random utility
model in its narrowest formulation. Such approaches incorporate several elements of …

Discrete choice methods model a decision-maker's choice among a set of mutually
exclusive and collectively exhaustive alternatives. They are used in a variety of disciplines …

Random utility maximization discrete-choice models are widely used in transportation and
other fields to represent the choice of one among a set of mutually exclusive alternatives …

Econometric discrete choice analysis is an essential component of studying individual
choice behavior and is used in many diverse fields to model consumer demand for …

The search for flexible models has led the simple multinomial logit model to evolve into the
powerful but computationally very demanding mixed multinomial logit (MMNL) model. That …

Recent advances in discrete choice models have been driven by the growth in computer
power and use of simulation, which have allowed for unprecedented flexibility in model form …