This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …

The reasoned action approach that Martin Fishbein pioneered has emerged as the
dominant conceptual framework for predicting, explaining, and changing human social …

The ability to understand the fundamental causes of public health problems and develop
interventions to address those problems is important to a range of researchers involved in …

Since the inception of the theory of reasoned action in late 1970s by Martin Fishbein and
Icek Ajzen, the theories of reasoned action and planned behavior and, in its more recent …

The chapters in this volume have, each in their own way, raised some very important issues
in relation to the reasoned action approach. Since the discussants have commented on …

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating
the breadth and depth of the reasoned action approach. Focused on attitudes and their …

This chapter describes the theory of planned behavior (TPB) and its use as a framework for
behavior change interventions. According to the TPB, human behavior is guided by three …

Whether our goal is preventing disease or protecting the environment, discouraging drug
abuse, or reducing intergroup conflict, modifying people's behavior is at the core of many …

The integrative model (IM) is the most recent formulation of the reasoned action approach to
predicting and understanding human behavior. A reasoned action approach assumes that …

Almost 50 years after its inception, reasoned action theory continues to serve as a
foundation for persuasion research. The popularity of the theory lies in its direct applicability …