[图书][B] Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
A Kennada - 2019 - books.google.com
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands" The Uber of this""
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
Hmm... What's That? How Categories Can Help Your Company Be a Tempo Mover in Nascent Industries
What's in a name? Although Shakespeare claimed that a rose “by any other name would
smell as sweet,” over the last five to ten years, significant research on category labels has …
smell as sweet,” over the last five to ten years, significant research on category labels has …
Creating the brand‐driven business: it's the CEO who must lead the way
M Dunn, S Davis - Handbook of Business Strategy, 2004 - emerald.com
GE, Sony, Hallmark, Intel, Xerox, Procter & Gamble, IBM, some of these corporations
dominate the business‐to‐consumer space. Others, business‐to‐business. What they have …
dominate the business‐to‐consumer space. Others, business‐to‐business. What they have …
[图书][B] Consumer-centric category management: How to increase profits by managing categories based on consumer needs
A Heller - 2006 - Wiley Online Library
As a conventional grocer, family-operated for three generations, Bell's suddenly seemed out
of step with the new marketplace. Sales were declining as the new competitors enticed …
of step with the new marketplace. Sales were declining as the new competitors enticed …
'Category of One'Branding: A Clear Competitive Advantage?
P Mihailovich, C Taylor - IUP Journal of Brand Management, 2022 - search.ebscohost.com
The paper aims at understanding to what extent consultant Brad VanAuken's claim that
“Category of One” is a unique brand category could be true. Examples he offers, such as …
“Category of One” is a unique brand category could be true. Examples he offers, such as …
[PDF][PDF] Category management
E END - 1998 - goodman.eu
This course includes all aspects and necessary steps for successful Category management
implementation like: ź SPEND ANALYSIS, focus on end to end spend analysis, spend cube …
implementation like: ź SPEND ANALYSIS, focus on end to end spend analysis, spend cube …