The mass media play a critical role in defining both our culture and our behavioral norms
that have an impact on public health. Therefore, they are a logical focus for environmental …

In the major research this chapter summarizes, George Gerbner documents and quantifies
the media environment Todd Gitlin described in Chapter 2 through a more theoretical …

Mass media have been described as all-pervasive cultural institutions which both reflect and
project society's values. They are shown to have played a role throughout history, whenever …

Drug use rates among adolescents have declined in recent years but remain at high levels.
This trend offers an excellent opportunity for reinforcing prevention efforts that focus on the …

While alcohol and other drugs have similar physiological effects, they are defined very
differently by society. Alcohol is generally approved, other drugs are generally disapproved …

Over the past several decades, both health researchers and communication researchers
have worried about the degree to which media seem to legitimize, glamorize, or otherwise …

This book tells the story of the mass media's potential in the war against drug abuse. It is
based on scientific evidence on the use of media in health promotion and disease …

The printing press, as the vanguard of the modern mass media, radically altered the ways
humans learn and communicate. A similar revolution has been attributed to the increasing …

American teens today grow up in a world saturated with the mass media. In general, the
media depict a world in which unhealthy behaviors such as physical aggression …