The overall aim of this dissertation is to improve the theoretical and empirical understanding
of consumers' behavioral tendencies toward functional food consumption. The main purpose …

The present study initially fulfils a two-fold aim: first, to identify the functional foods most
frequently purchased by a homogeneous group of well-educated consumers; and second, to …

ce Punjabi University Regional Centre for IT & Management, Mohali, India © 2017 Elsevier
Ltd. All rights reserved...................... ional fo..................... reported the rising awareness and …

Functional foods are promoted as products that provide specific health benefits beyond
basic nutrition. While a number of studies show that the motivation behind the purchase of …

Purpose: Consumer acceptance is considered the most important factor in functional food
success and is given top priority in new product development. This study focussed on finding …

Functional foods have become the corner stone of food innovation in the past few years.
Functional foods presumably enable the consumer to lead a healthier life without changing …

Functional ingredients included in a healthy diet are demonstrated to have physiological
benefits and/or reduce the risk of chronic diseases beyond basic nutritional function. On this …

Functional foods can be defined as foods that have a positive effect on health, beyond
satisfying basic nutritional needs. These products have been developed in an attempt to …

The aims of the present study were to study the effect of different carriers and enrichments
on the perceived healthiness and willingness to try functional foods; and to evaluate the …

Factors such as raised consciousness about human health, development of the food
industry, and medicine and branches of natural science studying the relation between …