In the early 20th century, a new and distinctive concept of the audience rose to prominence.
The audience was seen as a mass--a large collection of people mostly unknown to one …

The book is essentially for a student of mass communication or may be of interest to the
communications expert into communications reserach, theory or operations research. The …

“a simple yet excellent overview of the multilayered path of audience research, tracing its
evolution over the last century…” European Journal of Communication* How has the …

The audience is one of the central elements of media studies. Yet, the term connotes many
different, sometimes contradictory things. This article surveys the field of audience studies …

As its title implies, this article explores a number of unanswered questions and outstanding
issues in contemporary audience research. These include: models of the “active audience”; …

Modern media and communication technologies possess a hitherto unprecedented power to
encode and circulate symbolic representations. Throughout much of the world, though …

Audiences are problematic. From both left and right they have been the subject of concern
and debate. On the one hand, this has been expressed through fears about the effects of the …

'Mass communication'has been an embattled term. As the media environment has evolved,
arguments have persisted that it has outlived its usefulness; that it fails to capture the …

Let me start with the “necessity” of the audience. For many, the demise of “the audience” is
linked to the demise of what we have called the media, that is, the bundle of central media …

In the winter of 2005/6, the UK news was awash with stories detailing the social havoc
wreaked by media; teenager Luke Mitchell was jailed for the inhuman slaughter of 14-year …