High penetration of social media in Indonesia gives more opportunities for sellers to promote
their products, as well as for consumers to buy. Instagram is a popular social media for e …

The increasing number of Instagram users drives the digital retailers to sell their products
through Instagram. In Instagram, users can follow other account which then enables them to …

In today's ever-evolving business landscape, understanding the shifting buying behaviors of
consumers has become a formidable challenge for businesses worldwide. To navigate …

Social media live streaming services have recently become the new method for online
sellers to showcase their products and show the viewers or the potential customers the real …

Live stream commerce is the most effective method for online marketing and sales. The
Malaysian government implementation of movement control order (MCO) and social …

The rapid development of technology has induced the emergence of new social media
applications in cyberspace. The rapidly developing social media have become alternatives …

Impulse buying describes any purchase a purchaser makes when it was not premeditated.
This paper is an effort to identify the effect of social media community (SMC) and social …

Purpose: The online distribution channel has attracted the attention of retailers by potential
impact on consumers' purchase intention. The objectives of this study are to provide an …

One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

The most popular social media promotion tool is Instagram. The main factor is that social
networking tools enable users to exchange photographs and videos. Additionally …