Clothing brands continuously vary their marketing tactics in order to better communicate
their messages to consumers while maintaining their image. Different tactics are used for …

This study examines the effects of two types of scarcity on the attitudes of consumers toward
products. We consider scarcity due to supply (eg,“limited edition”) and scarcity due to …

The literature on scarcity has generally examined consumers' attitudes towards scarce
products and suggested that scarcity messages have a positive effect on the evaluation of …

In recent years, consumers have become more assertive about their style and personality.
They are looking to differentiate themselves from others. The market of limited editions in the …

Supreme is one of today's popular designer streetwear clothing brands. However, one of the
largest differences between Supreme and other mainstream designer brands is that …

Abstract Today, Limited Edition (LE) and luxury products are widely available for consumers.
Brands continue to endorse limited and special edition products as part of their new product …

Limited Edition (LE) products can be defined as uniquely designed products offered for a
predefined time and/or at a predefined quantity within the same product category. Marketers …

Recently, many luxury brands have begun to launch limited edition (LE) products. When this
happens, advertisers implement two typical types of scarcity messages for LE products …

This dissertation seeks to provide an understanding of consumer response to product
scarcity. Despite the vast amount of research about whether and how product scarcity affects …

Scarcity strategies are employed by marketers to influence consumer decision making.
Many famous brands have been designed and produced for the purpose of as being …