Chasing metaverses: Reflecting on existing literature to understand the business value of metaverses

A Polyviou, IO Pappas - Information Systems Frontiers, 2023 - Springer
Metaverses refer to immersive virtual worlds in which people, places, and things of the
physical world are represented by their digital representations. The wide adoption of …

[PDF][PDF] Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research

A Koohang, J Nord, K Ooi, G Tan… - Journal of Computer …, 2023 - academia.edu
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie, augmented reality, virtual reality, mixed …

Overcoming challenges to enable the potential of metaverse platforms: A qualitative approach to understand value creation

SM Schöbel, F Tingelhoff - AIS Transactions on Human-Computer …, 2023 - aisel.aisnet.org
Metaverse is the buzzword of modern society. Practitioners and researchers have discussed
metaverse platforms extensively, but the potential and meaning of the metaverse remain …

Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

Building the metaverse: Design considerations, socio-technical elements, and future research directions of metaverse

A Singla, N Gupta, P Aeron, A Jain, R Garg… - Journal of Global …, 2022 - igi-global.com
Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is
abundant literature and synthesis on virtual worlds and related constructs, the linkages …

The metaverse: a systematic literature review to map scholarly definitions

MY Almoqbel, A Naderi, DY Wohn… - Companion Publication of …, 2022 - dl.acm.org
Metaverse is the new buzz word in the field of technology, particularly in the media and
industry. Studies of virtual spaces have been going on in academia for decades, and …

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Defining the metaverse: A systematic literature review

GD Ritterbusch, MR Teichmann - Ieee Access, 2023 - ieeexplore.ieee.org
The term Metaverse is emerging as a result of the late push by multinational technology
conglomerates and a recent surge of interest in Web 3.0, Blockchain, NFT, and …

Digital transformation, business model and metaverse

T Kim, S Kim - Journal of Digital Convergence, 2021 - koreascience.kr
Business stakeholders have shown huge interests on the way how to increase business
value by integrating real world businesses with a rising metaverse concept. To …

A comprehensive study on metaverse and its impacts on humans

AS Bale, N Ghorpade, MF Hashim… - Advances in Human …, 2022 - Wiley Online Library
Virtual Reality (VR) and Augmented Reality (AR) have revolutionized technology and taken
the world by storm. They established the foundation for numerous future innovations. Virtual …