The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

Purpose Past research on luxury is fragmented resulting in challenges to define what the
construct of luxury means. Based on a need for conceptual clarity, this study aims to map …

Is there one legitimate form of luxury, or are there many acceptable luxury forms? The
answer is that it all depends on the perspective used to define luxury, and who is involved in …

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and
especially in countries that previously lacked any such market. Structural changes in the …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers, the luxury market has transformed from its traditional …

Certainly, luxury might offer a thrilling experience from the perspective of individual
researchers, and yes, to a certain extent, we also share this type of motivation for the …

Over the past decades, the topic of luxury, luxury goods and luxury brands has garnered
considerable attention both in academic and practitioner circles. Indicatively, large …

The luxury industry has undergone significant changes over the years, and said changes
have tremendously impacted how luxury is managed. We take this opportunity to explore the …

As a result of the increasing worldwide luxury expenditure, and consequently, its
democratization, consumers in mature markets feel that luxury has lost its uniqueness and …

How is luxury conceived in a modern and changing world? While luxury is a well-
researched area in the domain of consumer goods, research on more consumer-focused …