基于优化的xgboost 模型的商业银行电话营销效果分析

徐彬心 - 2017 - ir.lzu.edu.cn
Nowadays, the process of globalization and liberalization of fnance is gradually
accelerating, the competition of banking industry is becoming more and more intense. Itis …

[Retracted] Analysis of E‐Commerce Marketing Strategy Based on Xgboost Algorithm

H Chen, W Wan - Advances in Multimedia, 2023 - Wiley Online Library
With the development and popularization of multimedia technology, people's communication
and information dissemination become more and more convenient. The use of new media …

Enterprise marketing strategy using big data mining technology combined with XGBoost model in the new economic era

H Chen - Plos one, 2023 - journals.plos.org
The technological development in the new economic era has brought challenges to
enterprises. Enterprises need to use massive and effective consumption information to …

[PDF][PDF] Comparison of adaptive boosting and bootstrap aggregating performance to improve the prediction of bank telemarketing

A Priyanto, R Mandala - 2020 - repository.president.ac.id
Background: Telemarketing is an effective marketing strategy lately, because it allows long-
distance interaction making it easier for marketing promotion management to market their …

Prediction of Customers' Behaviors Based on XGBoost Model

Y Zhang, C Shao, C Zou - 2023 2nd International Conference …, 2023 - ieeexplore.ieee.org
Useing XGBoost model to predict customer behavior is the main contribution of this paper.
The data set describing customer behavior includes 37 characteristic variables and one …

Research on bank marketing behavior based on machine learning

D Wang - Proceedings of the 2nd international conference on …, 2020 - dl.acm.org
At present, under the background that data mining technology is becoming more mature and
widely used in various fields, and due to the advent of the customer-oriented era and …

[PDF][PDF] Research on Marketing Methods based on Machine Learning Model

Q Yu - Highlights in Business, Economics and Management, 2023 - drpress.org
Machine learning is an interdisciplinary discipline, involving many fields, from probability
theory to algorithms, to statistics, and other things, all of which enable computers to simulate …

A Fusion Method of Co-training and Label Propagation for Prediction of Bank Telemarketing

A Kim, SB Cho - Journal of KIISE, 2017 - koreascience.kr
Telemarketing has become the center of marketing action of the industry in the information
society. Recently, machine learning has emerged in many areas, especially, financial …

Research on E‐Commerce Database Marketing Based on Machine Learning Algorithm

N Chen - Computational Intelligence and Neuroscience, 2022 - Wiley Online Library
From simple commercial relations to complex online transactions at this stage, it not only
highlights the progress of science and technology, but also indirectly explains the diversified …

[引用][C] Using logistic regression model to predict the success of bank telemarketing

Y Jiang - International Journal on Data Science and Technology, 2018