Precision marketing is faced with multiple levels of problems, such as pollution of the data
environment and unscientific algorithms, which need to be sorted out urgently. Based on …

This paper analyzed and summarized the development path of electronic commerce
marketing based on the big data; the related aspects of intelligent precision marketing …

In order to develop a more efficient and accurate marketing strategy for consumers'
purchase behavior, this paper establishes a user value model by modeling and learning the …

With the rapid development of network and informatization of the consumer market in my
country, the application and maturity of technologies such as the Internet, terminal …

With the growth of the Internet industry and the informatization of services, online services
and transactions have become the mainstream method used by clients and companies. How …

Since the reform and opening up, China's market economy has gradually prospered, and
the development of various industries and their products has become a key research issue …

In recent years, with the development of machine learning and big data technology, user
data has become an important element in the production process of enterprises. For …

The development of artificial intelligence technology has greatly helped social productivity
and economic growth. At the same time, we have changed modern marketing methods …

Traditional marketing is faced with the difficulty in adapting to changes. In the new business
environment, big data is the cornerstone of future business and precision marketing is the …

Under the big data, companies can apply data mining and application to accurately grasp
the market changes and customer needs, and then adjust the products and services to …