[图书][B] The digital marketer: Ten new skills you must learn to stay relevant and customer-centric

L Weber, LL Henderson - 2014 - books.google.com
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you
ready? These are just a few of the newest trends in digital marketing that are part of our …

[图书][B] Digital Marketing Theories: From Gimmicks to Loyalty

YE Rachmad - 2024 - books.google.com
“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that
explores a range of innovative marketing theories designed to help businesses navigate the …

[图书][B] Understanding digital marketing: marketing strategies for engaging the digital generation

D Ryan - 2016 - books.google.com
Understand the fundamentals of digital marketing and enhance your digital marketing
practice with the new edition of this essential guide, now one of the bestselling books in the …

The next era of HR: Digital marketing

S Hunsberger - People & Strategy, 2017 - go.gale.com
Becoming digital is a top priority for many companies today. The rapid rate of adoption of
new technologies by consumers and companies has impacted every industry and has …

[图书][B] Digital Marketing QuickStart Guide: The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing …

B Sweeney - 2022 - books.google.com
THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING–INCLUDES A
COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of …

[图书][B] Essentials of digital marketing

K Waite, RP Vega - 2018 - books.google.com
* An engaging introduction to the essentials of digital marketing;* Examines of the
challenges and issues of integrating digital content, measuring performance outcomes and …

[图书][B] Digital Marketing: communicating, selling and connecting

CF Hofacker - 2018 - books.google.com
Technology has forever changed the way that businesses engage with customers, and has
changed the role of marketing significantly. Across 27 chapters, this textbook provides a …

[图书][B] Understanding digital marketing: A complete guide to engaging customers and implementing successful digital campaigns

D Ryan - 2020 - books.google.com
Gain essential grounding in SEO, email marketing, social media, content marketing,
performance marketing and much more, with this practical and essential guide to digital …

[图书][B] Digital marketing

D Chaffey, F Ellis-Chadwick - 2019 - books.google.com
This streamlined seventh edition provides comprehensive, practical guidance on how
companies can get the most out of digital media and technology to meet their marketing …

[图书][B] Digital marketing analytics: Making sense of consumer data in a digital world

C Hemann, K Burbary - 2013 - books.google.com
Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all
that data delivered a whopping competitive advantage? Because you've barely begun to …