Online gaming has become a popular leisure-time activity. In this study, we enlisted and
adapted the Push–Pull–Mooring model, which analyzes human migratory behavior based …

Online game addiction has a negative image and is becoming a public concern in Taiwan.
We look at this phenomenon from another perspective, through interviews with gamers who …

Purpose Prior studies on virtual product purchase have focused on external technological
factor but have paid less attention to internal user factors. Thus, drawing upon the social …

This study employs push-pull-mooring (PPM) framework originated from human migration
literature as the theoretical paradigm to explore the key factors influencing users' switching …

The overuse of Massively Multiplayer Online Role Playing Games (MMORPGs) is becoming
a significant problem worldwide, especially among college students. Similar to Internet …

Online games are becoming one of the most profitable online entertainment businesses.
Nevertheless, online game players may have diverse motivations for playing online games …

Massively multiplayer online role-playing game (MMORPG) escapists are individuals who
indulge in the MMORPG environment to avoid real world problems. Though a relationship …

Massively multiplayer online role-playing games (MMORPGs) are a popular form of
entertainment used by millions of gamers worldwide. Potential problems relating to …

An empirical model of player motivations in MMORPGs provides the foundation to
understanding and assessing how players differ from one another and how motivations of …

Massively multiple online role-playing games (MMORPGs) are very popular among
students. Educational MMORPGs, however, are very rare, as are studies on gamers' …