Purpose This study aims to investigate the tourists' intentions to use LBS within a tourism
sector by integrating the elaboration likelihood model (ELM) into the framework of the theory …

The sufficiency of theory of planned behavior (TPB) is still being questioned although the
model was validated in predicting a wide range of intentions and behaviors. Based on a …

Prior studies on space tourism have mainly investigated tourists' engagement in outer space
tourism activities. There is no research undertaken as yet related to tourists' perception …

Understanding the decision-making process and predicting travel behavior are critical for
destination tourism marketers. This study develops and tests a structural equation model …

Purpose This study aims to understand tourists' travel intention during the COVID-19
pandemic by using the theory of planned behavior (TPB) with additional causal links and …

Purpose The theory of planned behaviour (TPB) considers the interrelationship between
such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and …

Tourist behavior theories have been the focus of research in many tourism studies, but how
travelers' behavioral intention in choosing a travel destination is developed has rarely been …

This research extends the Theory of Planned Behavior (TPB) by incorporating the
expectation of tourist visa exemption to explicitly predict mainland Chinese travellers' …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

The aim of this study is to examine the extended model of Theory of Planned Behaviour in
predicting tourists' intention in seeking medical tourism in Malaysia. The additional variables …