Customer engagement in social media: a framework and meta-analysis
F de Oliveira Santini, WJ Ladeira, DC Pinto… - Journal of the Academy …, 2020 - Springer
This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …
Customer engagement in an online social platform: A conceptual model and scale development
The rise of new media channels in the last few years has changed the ways customers
communicate and exchange information. Managing customer relationships through social …
communicate and exchange information. Managing customer relationships through social …
Achieving customer engagement with social media: A qualitative comparative analysis approach
Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …
extant studies investigated the impact of these factors on customer engagement in isolation …
A dynamic framework for managing customer engagement on social media
Social media have become pervasive communication tools, creating connections and
opportunities for customer engagement. They have redefined simple dyadic interactions …
opportunities for customer engagement. They have redefined simple dyadic interactions …
[HTML][HTML] Measuring customer engagement in social media marketing: A higher-order model
S Vinerean, A Opreana - Journal of Theoretical and Applied Electronic …, 2021 - mdpi.com
Customer engagement has emerged as a vital component in social media marketing
strategies, prompting considerable interest from both marketers and academics. This study …
strategies, prompting considerable interest from both marketers and academics. This study …
A content marketing framework to analyze customer engagement on social media
S Balio, B Casais - Research Anthology on Strategies for Using …, 2021 - igi-global.com
Factors influencing customer engagement on Facebook have been extensively analyzed but
there are barely evidences if those factors also effect customer engagement on Instagram. A …
there are barely evidences if those factors also effect customer engagement on Instagram. A …
Firm-level perspectives on social media engagement: an exploratory study
W Hallock, AL Roggeveen, V Crittenden - … Market Research: An …, 2019 - emerald.com
Purpose This paper aims to develop a richer, more complete understanding of how firms
define and consider customer engagement on social networks. The research builds from the …
define and consider customer engagement on social networks. The research builds from the …
Social media and consumer engagement: a review and research agenda
V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
Social media engagement: A construct of positively and negatively valenced engagement behaviours
The advent of social media has changed the way customers and organisations interact.
Customers have transformed from passive recipients of marketing content, to active …
Customers have transformed from passive recipients of marketing content, to active …
The role of perceived firm social media interactivity in facilitating customer engagement behaviors
Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …