ABSTRACT IS literature offers little theorizing on the attributes of social media useful to
construct effective organizational strategy. Absent theory, there is little to guide organizations …

There has been little theorizing in information systems (IS) or management literature to
inform organizational strategies for social media engagement. Aral et al.(2013) lament the …

Research summary Social media is a powerful medium for examining strategic leaders'
novel interactions and influence within and outside the firm. But, while studies on social …

This chapter discusses both the benefits and risks of social media for strategic leaders, and
develops a framework of leader social media engagement through a strategic lens. It first …

This chapter discusses conceptually with some anecdotal evidence how social media
engagement by business firms can influence their strategic decision making. It suggests a …

Social media engagement by business firms has been steadily on the rise, with its
application extending to a range of corporate functions, beyond marketing and customer …

Social media is a relatively new and dynamic field dealing with the development and use of
social media technologies by individuals and more recently by organizations. Although …

The increasing proliferation of social media use by organizations has amplified the need to
address the means by which organizations can utilize this new form of communication most …

Social media increases transparency and inclusiveness in organizational strategizing by
widening engagement with strategy content and participants. However, our study shows that …

While public relations industry leaders have proposed a strategic approach to social media,
industry research has found that social media practices may be more tactical than strategic …