The persuasive potential of influencer advertising (IAd) has become a relevant field in
academia. Followers see influencers as a source of inspiration, and inspiration can play a …

As popular social media channels such as Instagram and TikTok launch new commerce
features, brands are also launching influencer partnerships to facilitate use of new …

Purpose Despite the increasing popularity of influencer marketing, there exists a lack of
understanding of how content created by social media influencers stimulates the pre …

Despite the growing popularity of influencer advertising among advertisers, little is known
regarding influencer advertising effectiveness, particularly in relation to advertising design …

How do followers infer the motives behind an influencer's advertising disclosures? | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …

Social media influencers are increasingly employed as product endorsers, and a growing
body of academic research confirms that influencers are an effective advertising instrument …

As firms today have an increased demand for concrete sales outcomes in influencer
marketing campaigns, influencers must be strategic and proactive to ensure campaign …

Over the last decade, influencer marketing has become one of the most important tools for
companies and brands to increase awareness, sales, or image strength. Since consumers …

The growing research on social media influencers suggests various key features of
influencers and their post content but lacks a systematical view of their effects, including both …