[PDF][PDF] Impact of Influencer Type and Advertisement Disclosure on Perceived Trust, Credibility and Purchase Intention.
D Djurica, J Mendling - AMCIS, 2020 - researchgate.net
Influencer marketing is a new type of marketing, in which companies pay individuals with
extensive social network for endorsing their products. So far, there is a lack of studies that …
extensive social network for endorsing their products. So far, there is a lack of studies that …
Trends in influencer marketing: A review and bibliometric analysis
AS Tanwar, H Chaudhry… - Journal of Interactive …, 2022 - Taylor & Francis
Influencer marketing has steadily grown in the past decade as a strategy utilized by digital
marketers for spreading brand messages with the help of social media influencers (SMIs) …
marketers for spreading brand messages with the help of social media influencers (SMIs) …
The effect of influencer persona on consumer decision-making towards short-form video ads—from the angle of narrative persuasion
H Chen, J Ren - International Conference on Human-Computer …, 2022 - Springer
The growth of Internet and social media have substantially changed how customers engage,
interact, and communicate with brands and marketers. Individuals with strong personal …
interact, and communicate with brands and marketers. Individuals with strong personal …
Revenue generation through influencer marketing
Direct-to-consumer firms increasingly believe that influencer marketing is an effective option
for seeding. However, the current managerially relevant question for direct-to-consumer …
for seeding. However, the current managerially relevant question for direct-to-consumer …
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
SC Boerman, CM Müller - International Journal of Advertising, 2022 - Taylor & Francis
While influencer marketing is gaining importance as a social media advertising strategy and
guidelines require influencers to disclose the practice, it is still unclear whether Instagram …
guidelines require influencers to disclose the practice, it is still unclear whether Instagram …
Influencer marketing effectiveness
Influencer marketing initiatives require firms to select and incentivize online influencers to
engage their followers on social media in an attempt to promote the firms' offerings …
engage their followers on social media in an attempt to promote the firms' offerings …
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers
P Breves, J Amrehn, A Heidenreich… - … Journal of Advertising, 2021 - Taylor & Francis
With the rise of social media, social media influencers (SMIs) have steadily gained
importance as brand endorsers by establishing strong parasocial relationships (PSRs) with …
importance as brand endorsers by establishing strong parasocial relationships (PSRs) with …
Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
Short-form video influencer advertising offers new opportunities for user sensory experience
to promote advertising effectiveness and induce positive user responses. This unique …
to promote advertising effectiveness and induce positive user responses. This unique …
Beyond Likes, Comments, and Shares: How Can Influencer Marketing Drive Customer Equity and Purchase Intention?
G ElSayad - Journal of Promotion Management, 2024 - Taylor & Francis
While researchers have shown notable interest in influencer marketing for promoting
customer-brand relationships, its impact on customer equity and, in turn, purchase intention …
customer-brand relationships, its impact on customer equity and, in turn, purchase intention …
“Hope this is not sponsored”–Is an influencer's credibility impacted when using sponsored versus non-sponsored content?
J Costello, KM Urbanska - Influencer Marketing, 2020 - taylorfrancis.com
With the growth of influencer marketing, so has the establishment of rules in regard to native
advertising and sponsored content grown. Viewers more than ever question influencers' …
advertising and sponsored content grown. Viewers more than ever question influencers' …