Attitude ambivalence exists to the extent that one has conflict among evaluations–such as
possessing both positive and negative feelings–about an attitude object. Ambivalence has …

The experience of attitudinal ambivalence (subjective ambivalence) is important because it
predicts key consequences of attitudes (eg, attitude–behavior correspondence, attitude …

Ambivalence, that is holding positive and negative evaluations about a single topic, has
traditionally been studied in relation to specific attitude objects. However, prior findings …

Traditionally, ambivalence has been conceptualized as a negative influence on decision-
making (Van Harreveld et al., 2009). Challenging this notion, recent work suggests that …

Attitudinal ambivalence is one of the most widely studied structural properties in the attitudes
literature. The current research compared two commonly used measures of structural …

Megan M. Thompson University of Waterloo Mark P. Zanna University of Waterloo Dale W.
Griffin University of Waterloo DOI: 10.4324/9781315807041-14 Lay people and …

Existing models of ambivalence suggest that as the number of conflicting reactions (eg,
attitude components) increases, so too does the experience of ambivalence. Interestingly …

Abstract Properties of attitudes have been shown to influence attitudinal outcomes: the
likelihood that the attitude will be persistent and stable over time, resistant to persuasion …

Ambivalence is a common experience that permeates a broad range of research.
Unfortunately, quantifying ambivalence has proven a daunting task, with researchers limited …

Ambivalence, the presence of positive and negative reactions toward an object, typically
involves the subjective experience of conflict. We investigate the role that the perceived …