“a simple yet excellent overview of the multilayered path of audience research, tracing its
evolution over the last century…” European Journal of Communication* How has the …

My brief for this chapter is clear from the main heading, but during my research and
background reading I became very critical of the ways in which audiences and audience …

Although this sentence may initially be interpreted as a call for a methodological discussion
about empirical research techniques, its wider meaning should be sought in the theoretical …

A ny theory about the media is incomplete if it does not take audiences (or" readers") into
account. We may analyze texts and the processes through which they are produced, but …

Specific interests and orientations, material and intellectual, generally shape the perspective
from which people come to define their object of study, and the kinds of knowledge-its form …

Understanding how people ordinarily engage with the media, an issue fundamental to
communication studies, has traditionally been the preserve of audience research. But …

Taking the soap opera as a case study, this book explores the'parasocial interaction'people
engage in with television programmes. It looks at the nature of the'active viewer'and the role …

It may be that just as capitalist economies go from boom to slump every ten years or so, the
field of mass communications goes from polarisation to convergence over a similar period …

Audience research, this paper suggests, is an excellent field to test the claims of Media
Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research …

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the
“active audience” at the core of media studies. examines the relationship between media …