Customer retention is a top priority for organizations due to its significant impact on
corporate profitability. There is a lot of competition between banks to acquire and retain …

Abstract Customer Relationship Management systems are used to enable organizations to
acquire new customers, develop a continuous relationship with them, and increase …

Banking is one of the sectors that pays close attention to their clients' behavior with a view to
tracking their activities, most especially as relates to monetary transactions. To add new …

Online shopping merchants will conduct a series of marketing activities to increase
customers, but in many cases, most of the new customers will not make repeat purchases …

Given the growing importance of customer behavior in the business market nowadays,
telecom operators focus not only on customer profitability to increase market share but also …

With the growth of the Internet industry and the informatization of services, online services
and transactions have become the mainstream method used by clients and companies. How …

The cut-throat competition in the banking industry has led to the paradigm shift of banking
strategies from conventional methods towards state-of-the-art data mining and machine …

Customer loyalty or customer churn, also known as customer attrition, refers to the
phenomenon whereby a customer leaves a company. Some studies confirmed that …

The goal of this project is to see how well a different algorithm can predict customer loyalty in
the telecom industry. The customer information dataset used to train and test the proposed …

This study has been carried out to provide a sophisticated machine learning approach for
the marketing prediction problem in banking systems. Classical machine learning models …