Empirical work on color and psychological functioning has a long history, dating back to the
19th century. This early research focused on five different areas: Arousal, physical strength …

In the past decade there has been increased interest in research on color and psychological
functioning. Important advances have been made in theoretical work and empirical work, but …

Color is a ubiquitous perceptual stimulus that is often considered in terms of aesthetics. Here
we review theoretical and empirical work that looks beyond color aesthetics to the link …

Color is a ubiquitous perceptual experience, yet little scientific information about the
influence of color on affect, cognition, and behavior is available. Accordingly, we have …

Folklore has it that ambient color has the power to relax or arouse the observer and enhance
performance when executing cognitive tasks. We picked a number of commercially available …

Groundbreaking research linking uniform colors and performance in sport has gained
momentum in recent years demonstrating a superiority effect associated with certain colors …

Three studies of the psychological and physiological effects on people of colored room
interiors are described. Experiment 1 compared a colorful and a gray room, whereas in …

The purpose of the experiment was to test the relationship between attributes of color, self-
rated arousal, and autonomic reactions to color stimuli. Sixteen colored backgrounds of …

Empirically based literature suggests that avoidance/approach motivation arising from color–
meaning associations assume a key mediational role in the color effect during psychological …

This research focuses on the relation between color and psychological functioning,
specifically, that between red and performance attainment. Red is hypothesized to impair …