Predicting sustainable consumption behavior is particularly important in the field of
marketing and public policy making, as environmental sustainability becomes a major …

The main purpose of this study is to explore the effects of consumer values' components
such as health consciousness, environmental consciousness and consumer knowledge on …

Latterly, the pollution problem of microplastics, known as “PM2. 5” in the ocean, has become
a novel global problem. Plastic microbeads in daily chemical products have received …

Food tourism has been growing globally in recent years. Food tourism is considered as
special interest tourism, attracting tourists who have a great interest in food. Tourists spend a …

The objective of this research is to identify factors affecting sustainable food consumption
behavior among Malaysians. An extension of the theory of planned behavior (TPB) is used …

Recent environmental disasters worldwide have made people consider the need for
environmental protection. Therefore, the invisible pressure from these people made a …

The purpose of this research is to examine hypotheses based on the theory of planned
behavior (TPB) regarding the relationship between consumer behavior and behavioral …

This study investigates the determinants of buying intention towards healthy foods in
Malaysia through a modification of the theory of planned behavior. The moderating role of …

The purpose of this study is to discuss and test the direct and moderating effects of attitudes,
social norms, perceived behavioral control (PBC), past behavior, and habit strength in …

The purpose of this study is to verify the influence of the relationship between risk perception
of COVID-19 and the war-applied Model of Goal-directed Behavior (MGB) based on stimulus …