What make consumers act on impulse? Impulsive buying is a topic of interest not only to
academic researchers but also to the people in the industry who can gain from bigger sales …

Researchers and Practitioners have been interested in the field of impulse buying for the
past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et …

Researchers and Practitioners have been interested in the field of impulse buying for the
past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et …

This paper tries to know how consumer's traditional planned shopping behaviour is shifting
to impulse behaviour. Through this study we tried to find what impulse buying is, its types …

Consumers buy products not only because of need to them but also because of sudden urge
to buy them. The impulse buying have been investigated by consumer behavior researchers …

The sudden urge to buy, referred to as impulsive buying, is triggered by both a gamut of
extraneous, market-related stimuli and internal psychological factors. The extant literature on …

Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …

This study provides a meta-analysis of the impulse buying literature and examines common
antecedents for impulse buying behavior. An exploration of the impulse buying literature …

Purpose-This study explores various internal motivating factors of impulse buying
phenomenon in Indian context. This study is aimed at obtaining consumer insights, so as to …

Impulse purchasing is defined as an immediate purchase with no pre-shopping intentions.
Previous studies of impulse buying have focused primarily on factors linked to marketing mix …