Unlike the earlier generational cohorts of Baby Boomers, Generation X, and Generation Y,
the Generation Z (known as post-millennial generation) is still underresearched topic in the …

This paper presents some significant empirical findings about generational cohorts and their
shopping behavior. Marketing has long relied on the use of market segmentation. While birth …

The media and consumer research groups have been keeping the Millennials in spotlight for
many years now; perhaps it is time to turn some of the attention on Gen Z, which began its …

Purpose Using the millennial cohort the purpose of this paper is to assess differences in
shopping mall behaviour between three intra-cohorts groups: adolescents (13–17) …

People born roughly between 1980 and 2000 are commonly known as Millennial generation
or Generation Y, who in the modern day they are entering adulthood. Millennial young …

Purpose Young consumers are recognized as an important and lucrative segment for the
businesses across the globe. While initial steps have been taken to understand them …

This paper details the demographic, societal, and psy-chographic influences on Generation
Xers and discusses how these influences impact their buying behavior. Stereotypes …

The purpose of this paper is to highlight behavioural differences in online shopping via
technical devices used by Millennials (Gen Y) and Gen Z in an emerging market. The …

As members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-
packagedgoods (CPG) companies and retailers need to recognize that they are more than …

Generation Z makes up 20% of China's population, and accounts for the highest share of
household spend at 13%(vs. 3% for the United Kingdom and 4% for the United States). To …