Service beyond the status quo: the ripple effect of corporate social responsibility and internal
marketing on employee's customer-oriented behavior | Emerald Insight Books and journals …

Purpose Within the retail banking sector, the customer-centric business model has become
an important and new business trend in recent years. The enhancement of the frontline …

This study examines frontline employee responses to corporate social responsibility (CSR)
using a multisourced data set at a Global 500 financial services company. The authors find …

Corporate social responsibility (CSR) image positively affects customer outcomes. Despite
researchers' interest in the investigation of company favoring outcomes still, there is a need …

Purpose Drawing from the social exchange theory, the job demands-resources theory and
the employee–organization relationship framework, this article aims to investigate …

This study seeks to investigate the effect of internal marketing–treating employees as
internal customers–on salesperson's engagement in customer-oriented selling behaviour …

Corporate social responsibility (CSR) plays an important role in corporate profits, corporate
reputation, and consumer attitudes; it has been identified as a critical marketing strategy for …

Purpose This paper aims to examine the effects of corporate social responsibility (CSR) on
customer orientation and competitive advantage. Design/methodology/approach Data were …

This study aims to examine how service employees' perceptions of corporate social
responsibility (CSR) affect their customer‐directed counterproductive work behavior (CWB) …

Corporate social responsibility (CSR) and employees' proactive performance are essential
in the hospitality industry, given their positive impact on corporate performance. However …