The social psychology of attitude ambivalence has a bifurcated history. In 1972, Kalman
Kaplan focused on the concept of ambivalence, and proposed a method for its …

Megan M. Thompson University of Waterloo Mark P. Zanna University of Waterloo Dale W.
Griffin University of Waterloo DOI: 10.4324/9781315807041-14 Lay people and …

Attitudinal ambivalence is one of the most widely studied structural properties in the attitudes
literature. The current research compared two commonly used measures of structural …

Nearly all contemporary public opinion research rests on the assumption that sociopolitical
attitudes are unidimensional and bipolar—ie, positive, negative, or neutral evaluative …

Political scientists and psychologists recognize the presence of ambivalence in our attitudes,
but conceptions of ambivalence are widely varied. Is ambivalence common or rare? Is it a …

Me, ambivalent? Well, yes and no.—Anonymous ken (1993) define attitude as “a
psychological tendency that is expressed by evaluating a particular entity with some degree …

Existing models of ambivalence suggest that as the number of conflicting reactions (eg,
attitude components) increases, so too does the experience of ambivalence. Interestingly …

The experience of attitudinal ambivalence (subjective ambivalence) is important because it
predicts key consequences of attitudes (eg, attitude–behavior correspondence, attitude …

Most attitude researchers agree in defining attitudes as tendencies to impute a certain
degree of positive or negative evaluation to a given attitude object (eg, Ajzen, 2001; Eagly & …

This chapter explores the concept of ambivalence and its relationship to attitudes.
Definitions and different measures of ambivalence are reviewed. We present three …