Research into innovativeness and customer orientation in the service industry is
burgeoning, yet our understanding of the antecedents and consequences of both activities …

While researchers have explored the relationship between customer orientation,
entrepreneurship and innovativeness with business performance in different organizations …

Innovation management and customer orientation have been widely recognized as key
factors in enhancing the business performance of hotels. Our research investigates the …

The present study develops a conceptual framework that sheds light on whether institutional
pressures (ie, normative, mimetic, and coercive) and corporate support can improve …

Purpose Innovation and new services' development are important strategic features to
pledge sustainable wealth and growth for every industry, but in particular for those industries …

Although hospitality industry has consistently invested resources in innovation, the path by
which a brand's innovativeness influences consumers' loyalty remains unclear. The purpose …

Although many studies have investigated the role of customer orientation and learning
orientation on a firm's performance in small, medium, and large enterprises, the literature …

This study contributes to the hospitality literature by examining the direct and indirect effects
of organizational culture types on market orientation (MO) and performance in the context of …

Innovation capability is critical for the modernization and competitiveness of the hotel
industry. This work analyzes the role of hotels' innovative culture, market orientation, and …

In the face of increasingly intense competition and saturated markets, competitive
advantages through innovation (also) in tourism are continuously gaining importance for …