[图书][B] Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
A Kennada - 2019 - books.google.com
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands" The Uber of this""
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
The Salesforce of that"" It's like Instagram, but for..." There is no such thing as an original …
[图书][B] Owning game-changing subcategories: Uncommon growth in the digital age
D Aaker - 2020 - books.google.com
Owning Game-Changing Subcategories is about creating organizational growth in the
digital age by creating and owning game-changing subcategories fueled by digital. Owning …
digital age by creating and owning game-changing subcategories fueled by digital. Owning …
[图书][B] Trading Up: why consumers want new luxury goods--and how companies create them
MJ Silverstein, N Fiske, J Butman - 2008 - books.google.com
Trading up isn't just for the wealthy anymore. These days no one is shocked when an
administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys …
administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys …
[图书][B] Chasing cool: Standing out in today's cluttered marketplace
N Kerner, G Pressman - 2007 - books.google.com
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In
boardrooms across America, product managers are examining vodka bottles and candy …
boardrooms across America, product managers are examining vodka bottles and candy …
Break free from the product life cycle.
Y Moon - Harvard Business Review, 2005 - europepmc.org
Most firms build their marketing strategies around the concept of the product life cycle--the
idea that after introduction, products inevitably follow a course of growth, maturity, and …
idea that after introduction, products inevitably follow a course of growth, maturity, and …
[图书][B] The new chameleons: How to connect with consumers who defy categorization
MR Solomon - 2021 - books.google.com
WINNER: NYC Big Book Award 2021-Marketing & PR Consumers are changing but the
marketing categories used to identify them have not. Engage with this new generation of …
marketing categories used to identify them have not. Engage with this new generation of …