This paper investigates how big data analytics influences the innovative activities of micro,
small, and medium enterprises (MSMEs) on the basis of the resource-based and dynamic …

Despite researchers having averred that big data analytics (BDA) transforms firms' ways of
doing business, knowledge about operationalizing these technologies in organizations to …

In the age of digitalization, big data analytics capabilities are considered one of the most
critical organizational resources. Many organizations make considerable investments in …

Purpose The advantages of applying big data analytics for organizations to boost innovation
performance are enormous. By collecting and analysing substantial amounts of data, firms …

With big data analytics growing rapidly in popularity, academics and practitioners have been
considering the means through which they can incorporate the shifts these technologies …

Scholars and practitioners have paid attention to the critical role of big data analytics driven
by AI in enhancing business performance. However, firms investing in big data analytics …

Research on the ability of small-and medium-sized enterprises (SMEs) to harness value
from their big data analytics (BDA) investment is a major challenge facing executives but …

While past studies proposed the role of big data analytics (BDA) as one of the primary
pathways to business value creation, current knowledge on the link between BDA and …

Purpose Following the rapid expansion of data volume, velocity and variety, techniques and
technologies, big data analytics have achieved substantial development and a surge of …

Objective: Literature indicates big data is a competitive edge, which boasts a firm's overall
performance. With the rise of big data (BD), e-commerce firms are using the tools to engage …