We draw on outstanding research (Sanfey et al.,; McCabe,; Bernheim,; Camerer,; Radu and
McClure,; Declerck and Boone,) to substantiate that neuroeconomics covers the …

Standard economic theories conceive homo economicus as a rational decision maker
capable of maximizing utility. In reality, however, people tend to approximate optimal …

A new academic field, neuroeconomics, has emerged at the border of the social and natural
sciences. In Foundations of Neuroeconomic Analysis, Paul Glimcher argues that a …

Neuroeconomics has further bridged the once disparate fields of economics and
psychology. Such convergence is almost exclusively attributable to changes within …

Neuroeconomics combines methods and theories from neuroscience psychology,
economics, and computer science in an effort to produce detailed computational and …

In the years since it first published, Neuroeconomics: Decision Making and the Brain has
become the standard reference and textbook in the burgeoning field of neuroeconomics …

Despite substantial advances, the question of how we make decisions and judgments
continues to pose important challenges for scientific research. Historically, different …

Few aspects of human cognition are more personal than the choices we make. Our
decisions—from the mundane to the impossibly complex—continually shape the courses of …

Traditionally the object of economic theory and experimental psychology, economic choice
recently became a lively research focus in systems neuroscience. Here I summarize the …

Neuroeconomics is the study of the neurobiological and computational basis of value-based
decision making. Its goal is to provide a biologically based account of human behaviour that …