The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

The Metaverse technology (MVTECH) is an immersive virtual sphere where people interact
with each other via avatars. The MVTECH promised to provide a number of potentials for …

The metaverse, a burgeoning digital universe of immersive experiences and interactions,
has captured the imagination of individuals and industries alike. As people increasingly …

Despite the hype surrounding the metaverse, there is scant empirical research that
examines who uses the service, for what specific purposes, and with what consequences …

Purpose In recent years, there has been significant interest in adopting XR (extended reality)
technologies such as VR (virtual reality) and AR (augmented reality), particularly in retail …

The Metaverse, a virtual reality (VR) space where users can interact with each other and
digital objects, is rapidly becoming a reality. As this new world evolves, Artificial Intelligence …

Despite growing interest in studying the metaverse, a theory-driven investigation into the
factors that contribute to an enjoyable metaverse experience remains scarce. The current …

This study delves into the intricate landscape of metaverse technology adoption within
higher education institutions in the UAE, investigating the multifaceted interplay of …

The interest in metaverse technology has risen notably in higher education learning
contexts. Due to the global spread of the Covid-19 pandemic, higher education institutions …

Metaverses refer to immersive virtual worlds in which people, places, and things of the
physical world are represented by their digital representations. The wide adoption of …