Purpose–This paper aims to examine the complex role of consumer participation by
empirically testing a theoretical model within the online context of consumer using product …

This study investigated the effect of perceived technology quality and personalization quality
on behavioral intentions, mediated by perceived empathy in using an artificial intelligence …

Online product recommendation agents (RAs) are gaining greater strategic importance as a
critical touch-point between marketers and consumers. Yet, the role of consumer …

Online product recommendation agents (hereafter RAs) can provide important benefits to
consumers. But whether consumers trust RAs and integrate an RA's recommendations into …

Despite the importance of online product recommendations (OPRs) in e-commerce
transactions, there is still little understanding about how different recommendation sources …

Purpose–Since their inception, which took place more than two decades ago, product
recommendation agents (RAs) still attract very few consumers. Notably, most of academic …

Although online product recommendation (OPR) is important in e-commerce transactions,
there is a little understanding about differential impact of different recommendations. This …

Social media technologies have greatly facilitated the creation of many types of user-
generated information, eg, product rating information can be used to generate preference …

In the context of personalization technologies, such as Web-based product-brokering
recommendation agents (RAs) in electronic commerce, existing technology acceptance …

This study examines the issue of recommendation sources from the perspectives of gender
and consumers' perceived risk, and validates a model for the antecedents of consumer …