In the course of the past century, public relations has become a normal part of the
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …

Historically, public relations research has been dominated by organisational interests,
treating the profession as a function to help organisations achieve their goals, and focusing …

In this article I consider the importance of paradigmatic variety in the scholarly field of public
relations. I reflect on the role that both conflict and cooperation between different paradigms …

Historically, public relations research has been dominated by organisational interests,
treating the profession as a function to help organisations achieve their goals, and focusing …

New voices are being heard and new questions are being asked within the field of public
relations. However, in its present multifaceted state, public relations research is still …

This article presents an overview of the evolution and emerging architecture of the public
relations academic discipline. Key developments and debates are described, highlighting …

This book aims to provide a critical introduction to key concepts and issues in public
relations, and to convey something of critical thinking processes. My approach was to define …

The increasing prevalence of research taking a different path from the functional, normative
approach that has historically dominated public relations scholarship suggests something of …

Public relations is often studied from a managerial, instrumental perspective or a
psychological, behavioral perspective. To understand the role of public relations in building …

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J.
Holladay provide a broad and thorough look at the field of public relations in the world today …