Understanding of the factors consumer consider, while purchasing and repurchasing over-
the-counter (OTC) pharmaceutical products, will be of great help to the marketers. Identified …

The study intends to study consumers' perception towards over-the-counter (OTC) products
and factors that influences OTC products in India. It also aims to study the impact of …

In this study the researcher aims to investigate the consumer perception and behavior
towards selection of OTC medicine and impact of various marketing strategies adopted by …

Purpose This study aims to examine the antecedent factors (internal and external) that
influence intentions to buy over-the-counter (OTC) medicines in Jordan …

This study investigates the role of pharmaceutical packaging on consumer buying behavior
of over-the counter (OTC) drugs in Port Harcourt. The research is based on consumers …

ABSTRACT A survey based study was performed on diversely located peoples to know how
they choose their medicine. The aim of the research was to find out about factors influencing …

The present study used Fishbein's theory of reasoned action and a subjective probability
model to examine the decision to purchase generic prescription drugs. Two samples were …

This research focuses on the marketing promotional tools used by pharmaceutical
companies in India and how doctors respond to all these marketing strategies in terms of …

With this research the author aims to explore factors influencing the behaviour of pharmacy
customers. The research strives to answer how consumers choose in which pharmacy to run …

The growing Over-The-Counter (OTC) medication sector within the pharmaceutical industry
gains competitive advantages through digital marketing where the companies must re …