Entering the 21st century, the advancement of technology and the rapid pace of life of
people will generate huge amounts of data every day, which promotes the development of …

In today's society, the development of network information technology make information, big
data era provide powerful data support for the enterprise marketing at the same time, also let …

Every day we deal with a vast amount of data. To analyze those data is such a big task but
also important. This paper demonstrates the segmentation of customers of e-commerce …

The rise of self-media, the widespread use of Internet of Things (IoT), and the speed of
information dissemination has been greatly increased. The rapid development of the scale …

In recent years, the development of e-commerce platforms has been gaining momentum,
which has made the mining and marketing of e-commerce data more and more critical …

With the development of information technology and the popularization of the Internet,
people's lifestyles have undergone tremendous changes. The e-commerce industry …

In order to improve the sales efficiency and operating benefits of the company, the paper
presents an E-commerce marketing strategy based on big data statistical analysis. Through …

With the rapid development of the Internet, the application of big data is more and more
extensive. Compared with traditional marketing, big data marketing has significant …

Due to the huge volume of customers in market and many platforms used by customers for
purchasing, the focus turns to e-commerce organizations. It has become important for an …

With the development of personalized services, the use of big data technology to guide
precision marketing has become a trend in the future development of e-commerce …