Ad Age.(1999a). Advertising century: Top 10 jingles. March 29. Retrieved from https://adage.
com/article/special-report-the-advertising-century/ad-age-advertisingcentury-top-10 …

In 1980 at the Ford Motor Company, quality wasn't job one; survival was. Buffeted by
stagnant product lines, hidebound management practices and nimbler Japanese …

Owning Game-Changing Subcategories is about creating organizational growth in the
digital age by creating and owning game-changing subcategories fueled by digital. Owning …

“In The Organic Growth Playbook, Jaworski & Lurie drive marketing back to the place it
should never have left: changing actual customer behavior. By focusing on deeply …

To remain successful, companies must respond to the challenge of achieving continual
internal or core growth. But how is this done, and why do some strategies work better than …

“Marketing is part art and part science. The 'art era'was ok in the 20th century. If you need to
consistently generate growth and increased profitability in this century, you better stick with …

The intelligence, measurement, knowledge, models, and desktop “best practice” tools
discussed in this article are the types of “products” being developed by the 21st-century …

Praise for The Shift" More than ever, the role of marketing has to be to drive profitable growth
by unlocking customer insights. The Shift provides inspiring examples of how leading …

Companies must innovate to grow, but they often forget to look beyond their own brands.
Take Sony, for example. Its success with consumer innovations like the Walkman blinded it …

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-
consumers and upscale current customers Reflect local culture, tradition, and preferences …