Digital fundamentally changes your relationship with your customers. you can't address this
change with a bolt-on digital strategy that adds an app here or a site there. To remain …

In pursuing the answers to this question, I have been privileged to draw on the insights,
perspectives, and questions of an amazing range of executives and entrepreneurs, both …

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of
disruption, many large companies in traditional industries have succeeded at digitizing their …

Put digital business strategy at the center of your business Welcome to the social media age.
Although its impact was first felt in the marketing department, the social web is spreading …

Practical advice for redesigning “big, old” companies for digital success, with examples from
Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most …

Today's market is being driven by continually accelerating innovation. Much of that
innovation is being driven by the Internet, which has become a global platform for innovation …

Transforming our organizations to compete and thrive in today's digital age requires a
combination of “old world thinking” of quality and differentiation and “new world thinking” of …

From the Publisher: E-commerce trends-from online portals to business-to-business
exchanges-have captured plenty of headlines, but it's now becoming clear that these trends …

A blueprint for reinventing the core of your business Value in the next phase of the digital era
will go to those companies that don't just try digital but also scale it. Digital@ Scale examines …

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you
ready? These are just a few of the newest trends in digital marketing that are part of our …