We present research findings on consumers' willingness to pay (WTP) for reductions in the
level of foodborne health risks. The research addresses how such valuations are affected by …

We examine consumers' preferences for chickens under different levels of foodborne health
risk, animal welfare and pric attributes. We analyse how their preferences vary according to …

This thesis addresses various food safety issues and investigates them from an economic
perspective within four different, but related, studies. The studies are intended to provide …

We evaluate the impact of different information sequences on participants' hypothetical
willingness to pay (WTP) for food produced using nanotechnology. In three treatment …

This paper investigates UK consumers' trust in sixteen information sources, from government
institutions to food handlers and media, to provide accurate information about the use of …

An experiment was conducted in Germany to evaluate the impact of environmental, societal
and health information about nanotechnology on consumers' willingness to pay for two types …

A survey instrument was developed to examine the factors that shape consumers' risks and
benefits perceptions and the effects of the provision of balanced information on consumers' …

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of
information from various sources on consumers' willingness to pay (WTP) for nano …

Agricultural applications of nanotechnology are at a relatively early stage and little is known
about consumer responses to the technology. Canadian consumer responses to food …

Using experimental auctions, this paper evaluates the impact of information on consumers'
willingness to pay (WTP) for nano-packaged food products. Positive, negative and neutral …