Existing models of ambivalence suggest that as the number of conflicting reactions (eg,
attitude components) increases, so too does the experience of ambivalence. Interestingly …

This research examined the relationship between the measured (Study 1) and manipulated
(Studies 2 and 3) positive and negative bases of attitudes and the psychological experience …

The experience of attitudinal ambivalence (subjective ambivalence) is important because it
predicts key consequences of attitudes (eg, attitude–behavior correspondence, attitude …

This chapter explores the concept of ambivalence and its relationship to attitudes.
Definitions and different measures of ambivalence are reviewed. We present three …

The concept of attitudinal ambivalence refers to the degree to which an attitude object is
evaluated positively and negatively at the same time. As is argued in the present chapter …

Ambivalence, the presence of positive and negative reactions toward an object, typically
involves the subjective experience of conflict. We investigate the role that the perceived …

Ambivalence, that is holding positive and negative evaluations about a single topic, has
traditionally been studied in relation to specific attitude objects. However, prior findings …

Megan M. Thompson University of Waterloo Mark P. Zanna University of Waterloo Dale W.
Griffin University of Waterloo DOI: 10.4324/9781315807041-14 Lay people and …

Ambivalence researchers often collapse separate measures of positivity and negativity into
a single numerical index of ambivalence and refer to it as objective, operative, or potential …

People often form attitudes based on a mixture of positive and negative information. This can
result in mixed evaluative reactions that are associated with feeling conflicted and …