Using non-pecuniary interventions to motivate pro-environmental behavior appeals to
program administrators seeking cost-effective ways to increase adoption of environmental …

Testimonials, such as videos or quotes from influencers who speak positively about a
product or a practice, are a widespread, cost-effective, and tested marketing strategy for …

Motivating people to take environmentally friendly action, especially collective actions that
promote greater social engagement, is important for addressing environmental issues like …

This field experiment investigated whether purposefully adopting a new pro-environmental
behavior (eg, unplugging appliances, reusing shopping bags) led to positive spillover by …

Policy makers often use voluntary programs to control nonpoint source pollution from
residential lawns. We run a field experiment to test whether informational nudges can …

Research suggests that encouraging motivated residents to reach out to others in their
social network is an effective strategy for increasing the scale and speed of conservation …

While studies have examined factors influencing individual pro-environmental behavior, less
research has examined the drivers of “diffusion behaviors” that disseminate new information …

Background Outreach events such as trainings, demonstrations, and workshops are
important opportunities for encouraging private land operators to adopt voluntary …

Informational interventions (eg, awareness campaigns, carbon footprint calculators) are built
on the assumption that informing the public about the environmental consequences of their …

Research shows that commitment-based interventions are among the most effective
strategies to encourage pro-environmental behaviors, but methods to elicit commitments …