Prior research on sustainable consumption has addressed a variety of issues yet is
characterized by mixed results. Researchers have often treated sustainability as a uni …

This essay explores sustainable consumption and considers possible roles for marketing
and consumer researchers and public policy makers in addressing the many sustainability …

While sustainability has long been conceptualized as comprising three pillars (ecological,
economic, and social), extant research and practice tends to focus on the ecological …

This study examined the gap between the consumers' subjective propensity to engage in
sustainable consumption and their actual behavior to develop an understanding of the …

Environmental sustainability research suffers from a paucity of comprehensive, cross-
cultural investigations and lacks insight into the interplay of human values and …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Most agree that climate change is a serious threat. It has increasingly been recognized by
scientists and policymakers as a consumer behavior issue: What, how, and how much …

This article advances our understanding of sustainable consumption by focusing on the
emerging concept of consumer responsibility for sustainable consumption (CRSC) …

Purpose This study aims to focus on people's pro-environmental behavior and investigates
its dimensions and determinants. As environmental sustainability attracts increased scrutiny …

Many consumers report being concerned about sustainability but they do not necessarily
consume in a sustainable manner. Understanding why this occurs is vital to encouraging …