We often change our decisions and judgments to conform with normative group behavior.
However, the neural mechanisms of social conformity remain unclear. Here we show, using …

We often change our behavior to conform to real or imagined group pressure. Social
influence on our behavior has been extensively studied in social psychology, but its neural …

Background Previous research showed that individuals have a natural tendency to conform
to others. This study investigated the temporal characteristics of neural processing involved …

People often conform to the behavior of others with whom they identify. However, it is
unclear what fundamental mechanisms underlie this type of conformity. Here, we investigate …

People often align their behaviors with group opinions, known as social conformity. Many
neuroscience studies have explored the neuropsychological mechanisms underlying social …

BACKGROUND: When individual judgment conflicts with a group, the individual will often
conform his judgment to that of the group. Conformity might arise at an executive level of …

Humans often change their beliefs or behavior due to the behavior or opinions of others.
This study explored, with the use of human event-related potentials (ERPs), whether social …

Social norms in humans constrain individual behaviors to establish shared expectations
within a social group. Previous work has probed social norm violations and the feelings that …

Humans use facial cues to convey social dominance and submission. Despite the
evolutionary importance of this social ability, how the brain recognizes social dominance …

Humans are characterized by an extreme dependence on culturally transmitted information
and recent formal theory predicts that natural selection should favor adaptive learning …