Impulse buying behaviour: an online-offline comparative and the impact of social media |
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Impulse buying continues to be a relevant topic for retail management, yet few studies have
examined the role of online impulse buying. This study analyzes the effect of impulse buying …

Purpose–This paper draws attention to the fact that impulse buying is common behaviour
among modern shoppers and that a consumer's impulse purchases of items such as clothes …

Purpose–The purpose of this study is to investigate the external cues on apparel web sites
that encourage impulse buying. Design/methodology/approach–Focus group interviews …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Purpose–This study aims to examine the causal relationships among fashion involvement,
positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in …

This paper explores the concept of impulse purchasing behavior online. A comprehensive
review and analysis of the literature suggests that there are some unresolved issues …

Purpose Environmental changes, specifically the economic crisis and the growing
penetration of digital technologies, have produced significant changes in shopping habits …

The purpose of this study was to develop an explanatory model of impulse buying that
addressed antecedents of impulse buying. For this research, impulse buying was defined as …

Since the past two decades, Generation Y consumers have become global marketers'
interest due to their spending power and high likely to engage in impulse buying behaviour …