The aim of this study was to investigate the effect of numeracy framing and demand on
participants' perceived ticket availability and likelihood of finding a lower-priced deal in the …

Ticket pricing in professional sports is transitioning from a cost-based to demand-based
approach. It has been argued that consumer perceptions of fairness regarding demand …

Optimally deciding on the best deal for sport event tickets requires the ability to evaluate risk
and make informed decisions in uncertain environments. This study examines how …

There has been a recent price policy change in the sport industry that ticket resale
companies attempted to reveal any additional fees upfront to increase price transparency …

When purchasing tickets in advance, sports consumers are often faced with uncertainty.
Most notably, in today's real-time environment, it can be challenging for consumers to …

Ticket sales are an essential revenue source for sport organizations. As such, ticket
managers have different strategies to encourage sales and maximize profits. The options on …

Although scarcity marketing tactics have been broadly considered to enhance product
desirability, we demonstrate that exposure to time-based scarcity promotions engenders …

Although sport scientists have examined a number of factors that increase attendance at
sporting events (eg, promotions, ticket cost), the impact of scarcity has remained …

Online travel agencies advertise limited availability by indicating room inventories and the
number of other travelers. This research investigates the effect of limited availability using …

Two key characteristics of revenue management (RM) environments–fixed capacity and the
application of variable pricing–have the potential to influence consumers' reactions to …