In today's society, the development of network information technology make information, big
data era provide powerful data support for the enterprise marketing at the same time, also let …

The technological development in the new economic era has brought challenges to
enterprises. Enterprises need to use massive and effective consumption information to …

In the era of business, business intelligence (BI) technology can inform the decision-maker
of the right data and insight. In this study, a business intelligence model is built to help the …

As a low-cost marketing model, telemarketing has always been the most important channel
for banks to promote wealth management products. Traditional telemarketing has not only …

Small and medium-sized enterprises (SMEs) have become an important part of China's
national economy. However, due to comprehensive limitations on scale, capital, and …

It is an important link in the development of e-commerce to accurately segment the
customers of e-commerce enterprises and adopt corresponding marketing strategies. Based …

The development of e-commerce in China has experienced a period of rapid development.
The highly developed internet has made big data as an important foundation for e …

In the era of big data, the scope of data information collection continues to expand, and
massive data information can meet the data information application needs of different …

The internet has had a significant impact on financial institutions by allowing customers to
access many bank services virtually thus creating a very competitive environment …

The partnership between businesses and consumers is increasingly crucial with
technological growth. It is necessary to manage this relationship for the company's future …