Research and optimization of cross-border e-commerce marketing mode based on big data technology
Y Jiang, L Li - Applied Mathematics and Nonlinear Sciences - sciendo.com
The development of mobile Internet promotes the updating of cross-border e-commerce
models, and the precision marketing realized by relying on big data technology better meets …
models, and the precision marketing realized by relying on big data technology better meets …
A novel precision marketing model based on telecom big data analysis for luxury cars
H Zhang, L Zhang, X Cheng… - 2016 16th International …, 2016 - ieeexplore.ieee.org
Traditional marketing approach mainly adopts advertising and telemarketing method to
attract potential consumers. It will need a lot of manpower and resources, but cannot position …
attract potential consumers. It will need a lot of manpower and resources, but cannot position …
E-Commerce customer segmentation method under improved K-Means Algorithm
G Guo, C Altrjman - International Conference on Multi-modal Information …, 2022 - Springer
Compared with traditional offline physical stores, e-commerce is no longer faced with a
small sales area, so customers must be subdivided. And K-means algorithm as the most …
small sales area, so customers must be subdivided. And K-means algorithm as the most …
Research on Precision Marketing Strategy in Big Data Era
J Zhang - 2017 2nd International Conference on Financial …, 2017 - atlantis-press.com
With the development of e-commerce and the rise of big database analysis, enterprises pay
more and more attention to big data marketing. This paper discusses the basic process and …
more and more attention to big data marketing. This paper discusses the basic process and …
Research on the anonymous customer segmentation model of telecom
B Luo, S Lin - 2020 IEEE 5th Information Technology and …, 2020 - ieeexplore.ieee.org
According to the ministry of industry and information technology's 2018 statistical bulletin on
the communications industry, the net increase of mobile phone users reached 149 million in …
the communications industry, the net increase of mobile phone users reached 149 million in …
Telecom customer segmentation based on cluster analysis
C Qiuru, L Ye, X Haixu, L Yijun… - … on computer science …, 2012 - ieeexplore.ieee.org
Telecom industry is a typical data-intensive industry where data mining applications will
enable a good guidance on marketing strategies, and the cluster analysis can be used in …
enable a good guidance on marketing strategies, and the cluster analysis can be used in …
Research on the Optimization of Marketing Strategies in the Context of Digital Marketing
Z Wang - SHS Web of Conferences, 2023 - shs-conferences.org
The computer equipment company has been acting as an agent for a Fortune 500
manufacturer of intelligent connectivity devices in the provincial region for many years. In …
manufacturer of intelligent connectivity devices in the provincial region for many years. In …
Research on the precise marketing method of goods based on Big Data technology
Z ZHONG, Z Sanping, LI Yuzhen - 2021 2nd International …, 2021 - ieeexplore.ieee.org
The rise of self-media, the widespread use of Internet of Things (IoT), and the speed of
information dissemination has been greatly increased. The rapid development of the scale …
information dissemination has been greatly increased. The rapid development of the scale …
[PDF][PDF] Consumption Behavior Analysis of E-commerce Users Based on K-means Algorithm
J Zhang, J Wu, C Gao - 2022 - bit.nkust.edu.tw
At present, the pattern of China's e-commerce retail market has been basically formed, Ali
already occupies the first place in the market with more than half of the market share, and …
already occupies the first place in the market with more than half of the market share, and …